SDGC is the acronym used for the Service Design Global Conference, an industry-leading event we, at SDN, host on an annual basis since 2008.
Every year, SDGC is pleased to welcome over 800 thinkers, doers and leaders working in, or passionate about, the practice of service design to an occasion committed to discovery, growth and connecting. Held in a different global city each year, our two-day conference (plus one pre-conference day dedicated to our members) is designed to explore the latest news, trends and insights shaping the industry, all while exploring the potential impact service design has on the way the public and private sectors operate. Offering an assortment of compelling keynote addresses, thought-provoking presentations, hands-on workshops and genuine opportunities to network make SDGC the most critical event service design practitioners will attend all year.
SDGC is short for Service Design Global Conference which is hosted by the Service Design Network (SDN) annually. Being held since 2008 it is meanwhile attracting more than 800 thinkers, doers and leaders in the field of service design and service innovation.
In 2007, SDGC was launched to raise awareness around service design, which, at the time, was still considered a new and unexplored design practice. The initial concept around the conference was to connect the pioneers of service design with new practitioners and interested shareholders to further service design's understanding and reach. Welcoming attendees from around the world, SDGC began to evolve as our practice began to flourish. Now SDGC is as much a learning occasion as it is a networking platform designed to help professionals and businesses alike grow and ready themselves for a future economy driven by the demand for well-designed services.
SDGC is the premier event for service design: a 2 full day conference, plus special pre-events the day before – among them the exclusive SDN-members event. To keep the truly international spirit we are moving to another inspiring country and host city every year. To stay up-to-date please follow our social media channels and keep an eye open for the publication of the SDGC webpage as soon as date and location for the next gathering are set!
The Service Design Global Conference has been postponed to April 22-23, 2021. We are also considering what we can do virtually this year. There are many exciting opportunities, and we look forward to seeing how we can bring service design together globally in a virtual setting on October 22-23, 2020.
SDGC is all about service design. With an annually changing theme, we are framing the content based on recent developments and future trends within the discipline. The annual theme is published and explained on the SDGC webpage.
Generally speaking, SDGC consists of main stage talks in our auditorium – with seats available for all attendees – and parallel breakout sessions. In those breakout sessions, we are offering a number of workshops and talks for a smaller audience. Please note that seats for the available workshops are limited to ensure the quality of these intense sessions. Registration for the workshops will be available during the SDGC ticketing process, or in case you bought your tickets before we finalized the program, later on in your ticketing account. In this case, you will be notified by e-mail as soon as registration is open. These registrations are solely first come, first serve basis.
The global and local conference team put together the program based on invitations and submissions, making sure to have the best content and speakers. We are publishing the final program on the SDGC webpage as soon as it has been finalized. So please bear with us and be sure we are giving our best to publish the program as soon as possible.
You can subscribe to our Conference Newsletter to get all news around SDGC on a regular basis.
Of course, we will offer Wifi at the main conference locations ¬– the Members Event location as well as the main conference venue. But please note the Wifi at the evening conference reception venue may not be possible given the local conditions, but we will try our best to provide it.
The best business case for attending the Service Design Global Conference is the wealth of high-level knowledge and actionable content you gain and can effectively implement around the topic of service design. A great speaker line-up, important networking occasions and great snacks certainly don't hurt!
To help you make the case, we've broken down where your money goes when you purchase a ticket for our event. Please note that as a non-profit organisation, we rely on your funds to bring our event to life which is why we reinvest every dollar back into your SDGC experience!
As soon as SDGC tickets are online you can find all available options on the SDGC ticketing page. You do not need to be an SDN Member to join SDGC, however being one will give you a great discount on the regular ticket rate.
Simply select the applicable ticket category, fill in your details in the registration form and select the payment method you want to use. Once the payment is successful you will receive a confirmation including the login details for your personal ticketing profile.
The Service Design Global Conference 2021 will take place on April 22-23, 2021.
Make sure to pick up your conference badge from our registration desk as soon as you arrive at SDGC to get access to all conference venues.
Please note: Application procedures for special rate tickets – e.g students – may apply. For further information please also read our Terms & Conditions.
Only paying SDN members are entitled to receive a discount on the SDGC tickets. All SDN members should have received their discount codes via e-mail. In case you are an SDN Member and didn’t receive the code, please also check your spam folder or contact us. If you are a community member please choose the professional ticket or take the chance to buy a pack and become a full SDN member.
Yes, up until one week prior the official start of SDGC you may transfer your ticket to a third party. The third party must have the same status as you do. For example, an SDN Student-Member-Ticket can only be transferred to another SDN Student-Member with a valid student-ID. In case you want to transfer your ticket to someone else, please contact us.
In terms you are unable to attend SDGC, it is necessary to contact us and inform our staff by no later than 30 days prior to the official start of the event. In terms you inform us less than 30 days prior to the official start of the event, no refund will be payable. Please consider that you may have the option to transfer your ticket to a third-party (for more information please also read our T&C’s).
Please send us an e-mail to firstname.lastname@example.org to ask for the visa invitation letter, including the following information: Full name, date and place of birth and your passport number + date and place of issue. Please note: You must already pay the ticket amount for us to issue an invitation letter.
At the moment SDN is not planning to provide any 1 day passes. In case we will change our mind, we will notify the world via social media and our newsletter. But who would want to miss a day with so many inspiring talks and the chance of meeting so many exciting people anyways?
Every year the SDGC team accepts applications for a limited amount of volunteer positions. As an SDGC volunteer, you have the chance to participate in the leading service design conference and get to know how everything is rolling behind the scenes. Tasks include the registration and the guidance of the SDGC attendees, facilitating special events, assistance in setup … If you are interested in volunteering at SDGC please keep following our social media channels for the call deadlines. We can only accept applications during this period.
Due to the post-ponement of the conference to April 22-23, 2021, the call for Volunteers for SDGC20 will open at the beginning of 2021.