Rory Keddie
He/him
Product Evangelist
Miro
Rory Keddie is a Product Evangelist at Miro, where he helps teams navigate change, accelerate innovation, and build better ways of working. With a background in service design and product development, Rory has worked with global organisations to design and launch new products, build high-performing teams, and strengthen innovation capabilities. At Miro, he partners with customers to explore how visual collaboration and emerging technologies like AI can transform the way they work.
Talk
Designing AI Transformation: Applying the Five Principles of Service Design
I is transforming how we work, but service designers can ensure that transformation is inclusive, intentional, and grounded in user needs. Learn how to apply the five principles of service design to AI Transformation with stories from inside Miro.
Key Takeaways:
Discover how the five principles of service design can guide human-centred AI transformation.
Learn from real-world examples of how Miro apply these principles to shaping its AI strategy.
Explore the ways service designers can lead with clarity and empathy in an era of accelerating change.