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​A three-day conference at the intersection of service design, technology, and business
The Service Design Global Conference 2025 will take place October 15–17 in Dallas, Texas and online. Discover how service design drives innovation and transforms modern organizations at SDGC25.​
Set against the vibrant backdrop of Dallas, immerse yourself in groundbreaking ideas, hands-on strategies, and meaningful connections. Engage with industry pioneers, explore cutting-edge approaches, and gain insights to propel your organization forward.​​
Where Innovation Meets Inspiration
Relive SDGC 2024, highlights, keynotes, and unforgettable moments. ​​This year, we’re excited to bring the 18th edition of SDGC to life in partnership with the SDN Dallas Chapter.
Meet our speakers
We're very excited to announce our speakers for SDGC25.
Abhishek
Nair
Design Strategist,
FedEx
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Andrea Fineman
Principal Service Designer, Zillow Group
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Yvonne
Tran
Product Design Director,
The New York Times​
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Meet our Speakers
Get ready to explore bold ideas and expert insights as they take the stage to share their perspectives on the future of service design. Discover more about their talks and what they’ll bring to this year’s conference theme.
Keynote Speaker
Peter Merholz
Consultant and Author focusing on Organizational Effectiveness and Leadership Development
Keynote Speaker
Jesse James Garrett
AI transformation strategy consultant and leadership coach
Our partners
The Service Design Award 2025 is now open!
We're inviting professionals, agencies, organisations, and students from across the globe to submit their most impactful service design projects for the Service Design Award 2025.
New deadline: August 10, 2025.
There's still time—take your chance to be part of something big!