Conference Program
The conference will continue with its 3-day format, starting on October 28 with workshops, followed by two full days of a brilliant program around the theme: "Beyond Boundaries: Enabling Solutions That Shape Tomorrow."
Alongside the main program, our conference features a variety of additional events that make your experience even more memorable. From pre-conference virtual sessions and member-only gatherings to lively evening socials, there are plenty of ways to connect, learn, and unwind.
Be sure to visit this page often as we continue to add details on the program, speakers and side events. Also, be sure to check what is included with your ticket and what may need separate registration. Explore the conference theme here↘
* Conference tickets only include attendance on October 29-30; a workshop ticket (October 28) must be purchased separately.
** Make sure to register to attend these events.
Conference Day 1
→ Wednesday, October 28
Workshops
Before the main Stage lights up, dive into hands-on learning and collaborative exploration during our workshops on conference day 1.
Led by seasoned practitioners and thought leaders, workshops offer you the chance to deepen your practice, explore emerging tools and methods and connect in smaller, focused groups.
Whether you’re looking to sharpen specific skills or gain fresh perspectives, our workshops provide the opportunity to roll up your sleeves, share experiences and co-create with the global service design community.
Please note: workshops are not included in the conference ticket price.
Conference Day 2
→ Thursday, October 29
Terrassensaal (D+E)
Studio Terrasse (2.1)
9:30 - 10:00
Opening Remarks
-
10:00 - 10:45
Keynote Talk
Designing Influence: Bringing Service Design into the Boardroom
Q&A
-
10:45 - 11:15
Morning Break
Morning Break
11:15 - 11:45
Talk
Scaling the Conective Tissue - State of Journey Management
Anna Yip, Marc Stickdorn, Sayali Bharambe
Q&A
11:45 - 12:00
Transition
Transition
12:00 - 12:30
Talk
Think Global, Adopt Local: How Service Design Became Engine of B2B Market Entry
Q&A
12:30 - 13:30
Lunch
Lunch
13:30 - 14:30
Pixel Debate
Nathalie Salas
-
14:30 - 14:45
Transition
Transition
14:45 - 15:15
15:15 - 15:45
Afternoon Break
Afternoon Break
16:15 - 16:30
Transition
Transition
16:30 - 17:00
SDN Award Announcement
-
17:45 - 18:00
Closing Remarks
-
Conference Day 3
→ Friday, October 30
Terrassensaal (D+E)
Studio Terrasse (2.1)
9:30 - 10:00
Opening Remarks
-
10:45 - 11:15
Morning Break
Morning Break
11:15 - 11:45
Talk
Upstream Impact – How Service Designer Shape Better Policies
Q&A
11:45 - 12:00
Transition
Transition
12:00 - 12:30
12:30 - 13:30
Lunch
Lunch
13:30 - 14:00
-
-
14:00 - 14:30
Talk
From Data Dump to Change Agent- How Digital Product Passport Can Actually Change Consumer Behavior
Q&A
14:30 - 14:45
Transition
Transition
14:45 - 15:15
Talk
Designing the Thinking Layer — Service Design for Agentic AI in Critical Systems
Jeroen den Uijl, Pietertje Doyle
Q&A
15:15 - 15:45
Afternoon Break
Afternoon Break
15:45 - 16:15
Talk
Beyond Boundaries: How Frontline Design Shapes Fairer Futures
Q&A
16:15 - 16:30
Transition
Transition
16:30 - 17:15
Keynote Talk
Making the Tacit Explicit: Shared Truths Across Humans and Agents
Q&A
-
17:15 - 17:45
Closing Remarks
-