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Conference Day 1

→ Wednesday, October 28

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Workshops

Before the main Stage lights up, dive into hands-on learning and collaborative exploration during our workshops on conference day 1.


Led by seasoned practitioners and thought leaders, workshops offer you the chance to deepen your practice, explore emerging tools and methods and connect in smaller, focused groups.


Whether you’re looking to sharpen specific skills or gain fresh perspectives, our workshops provide the opportunity to roll up your sleeves, share experiences and co-create with the global service design community.

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Please note: workshops are not included in the conference ticket price.

Conference Day 2

→ Thursday, October 29

All program times are shown in Central European Time (CET, UTC+1), the local time in Wiesbaden, Germany. Virtual attendees, please adjust to your local time zone accordingly.

Terrassensaal (D+E)

Studio Terrasse (2.1)

9:30 - 10:00

Opening Remarks

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10:00 - 10:45

Keynote Talk

Designing Influence: Bringing Service Design into the Boardroom

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Monica Dalla Riva​

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10:45 - 11:15

Morning Break

Morning Break

11:15 - 12:00

Talk

Scaling the Conective Tissue - State of Journey Management

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Anna Yip, Marc Stickdorn, Sayali Bharambe

Talk

The Cost of Silence: How Systems Produce Silence—and What It Costs​

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TIKA Simone

12:00 - 12:30

Talk

Think Global, Adopt Local: How Service Design Became Engine of B2B Market Entry

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Tamara Kartoziia​

Talk

Designing a New Social Contract​

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George Aye​

12:30 - 13:30

Lunch

Lunch

13:30 - 14:45

Pixel Debate

Nathalie Salas

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14:45 - 15:15

Talk

Every Service Has a Hidden Curriculum​​

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Beth Salyers​

Talk

Beyond the Happy Path: Designing for Death, Decline and Low Capacity​

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Felix Meindl​

15:15 - 15:45

Afternoon Break

Afternoon Break

15:45 - 16:30

Talk

The Good Designer: Rethinking Service Design in the Age of AI

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Ian Gehlhaar

Talk

Who is Driving the Yellow Submarine?​

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Zoe So​​

16:30 - 17:00

SDN Award Announcement

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17:00 - 17:45

Keynote Talk​

​What Makes Good Design?​

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Cecilia Brenner​​

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17:45 - 18:00

Closing Remarks

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Conference Day 3

→ Friday, October 30

All program times are shown in Central European Time (CET, UTC+1), the local time in Wiesbaden, Germany. Virtual attendees, please adjust to your local time zone accordingly.

Terrassensaal (D+E)

Studio Terrasse (2.1)

9:30 - 10:00

Opening Remarks

-

10:00 - 10:45

Keynote Talk​​​

Bad Services: How to Fix Services That Don’t Work​

​

Lou Downe

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10:45 - 11:15

Morning Break

Morning Break

11:15 - 12:00

Talk

Upstream Impact – How Service Designer Shape Better Policies​

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​Martin Jordan, Nina Birri​

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SDN Award Winner #1

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12:00 - 12:30

Talk

The Designing Mind in AI Era​

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Pontus Wärnestål​

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SDN Award Winner #2​

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12:30 - 13:30

Lunch

Lunch

13:30 - 14:00

TBD

TBD

14:00 - 14:45

Talk

From Data Dump to Change Agent- How Digital Product Passport Can Actually Change Consumer Behavior​

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Peter Post​

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SDN Award Winner #3​

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14:45 - 15:15

Talk

Designing the Thinking Layer — Service Design for Agentic AI in Critical Systems

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Jeroen den Uijl, Pietertje Doyle​

Talk

There Are No More Humans in Service Design​

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Ákos Csertán​​

15:15 - 15:45

Afternoon Break

Afternoon Break

15:45 - 16:30

Talk

Beyond Boundaries: How Frontline Design Shapes Fairer Futures​

 

​Katie Petrie, Kim Anderson​​​

Talk

AI Can Generate the Blueprint. But Can It Generate Understanding?​

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Alessandro Medici​

16:30 - 17:15

Keynote Talk

​Making the Tacit Explicit: Shared Truths Across Humans and Agents​​

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Sarah Gibbons​​

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17:15 - 17:45

Closing Remarks

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