Conference Day 1
→ Wednesday, October 28
Workshops
Before the main Stage lights up, dive into hands-on learning and collaborative exploration during our workshops on conference day 1.
Led by seasoned practitioners and thought leaders, workshops offer you the chance to deepen your practice, explore emerging tools and methods and connect in smaller, focused groups.
Whether you’re looking to sharpen specific skills or gain fresh perspectives, our workshops provide the opportunity to roll up your sleeves, share experiences and co-create with the global service design community.
Please note: workshops are not included in the conference ticket price.
Exclusive Opening Event
If you are coming to SDGC26, make sure you’re part of the moment where the SDN community truly comes together.
Our Exclusive Opening Event is where the Service Design Network community connects beyond the sessions. The event will take place on Wednesday, October 28 at 6:00 PM at Fraport, Frankfurt Airport↘.
Conference Day 2
→ Thursday, October 29
All program times are shown in Central European Time (CET, UTC+1), the local time in Wiesbaden, Germany. Virtual attendees, please adjust to your local time zone accordingly.
8:30 - 9:30
Registration for in-person attendees at the RMCC South (Süd) Entrance Foyer
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Terrassensaal (D+E)
Studio Terrasse (2.1)
9:30 - 10:00
Opening Remarks
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10:00 - 10:45
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10:45 - 11:15
Morning Break
Morning Break
11:15 - 11:45
Talk
Scaling the Conective Tissue - State of Journey Management 2026
12:00 - 12:30
Talk
Think Global, Adapt Local: How Service Design Became Engine of B2B Market Entry
12:30 - 13:30
Lunch
Lunch
13:30 - 14:30
Pixel Debate
Nathalie Salas
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14:45 - 15:15
15:15 - 15:45
Afternoon Break
Afternoon Break
15:45 - 16:15
16:30 - 17:00
SDN Award Announcement
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17:45 - 18:00
Closing Remarks
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Conference Day 3
→ Friday, October 30
All program times are shown in Central European Time (CET, UTC+1), the local time in Wiesbaden, Germany. Virtual attendees, please adjust to your local time zone accordingly.
9:00 - 9:45
Registration for in-person attendees at the RMCC South (Süd) Entrance Foyer
-
-
Terrassensaal (D+E)
Studio Terrasse (2.1)
9:45 - 10:00
Opening Remarks
-
10:45 - 11:15
Morning Break
Morning Break
11:15 - 11:45
12:30 - 13:30
Lunch
Lunch
14:00 - 14:30
Talk
From Data Dump to Change Agent - How Digital Product Passport Can Actually Change Consumer Behavior
14:45 - 15:15
Talk
Designing the Thinking Layer — Service Design for Agentic AI in Critical Systems
15:15 - 15:45
Afternoon Break
Afternoon Break
15:45 - 16:15
16:30 - 17:15
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17:15 - 17:45
Closing Remarks
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19:30 - 23:00
Closing Event for in-person attendees.
Access valid for 'Conference + Closing Event'
ticket holders.
Venue: Kurhaus Wiesbaden
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