Nina Birri
She/Her
Senior Service Designer
German government’s Digital Service
Nina is a senior designer with a background in business, service design and fashion design. In recent years, Nina worked as Program Director at d.MBA, a business course specifically made for designers. Previously, she worked at the Zürcher Kantonalbank, for Service Innovation Labs in Berlin and since October 2024, for Germany’s Digital Service.

Talk
Upstream impact: How service designers shape better policies
Public service design has been restrained by what can be transformed. Service designers weren’t allowed to change the ground rules. But by stepping over into policy space, they have new material to design with and can remake the underpinnings of services for vastly improved outcomes.
Takeaways for attendees:
• See what service designers could do deep in policy space
• Learn how building up minimal mapping and visualisation skills in upstream decision-making circles benefits everyone downstream
• Understand the measurable benefits of having multidisciplinary digital teams permanently supporting rulemaking work
This is a co-presented talk with Martin Jordan.
