About the Conference
The Service Design Global Conference (SDGC) is the annual gathering of the international service design community, hosted by the Service Design Network (SDN).
In 2025, we’re excited to bring the 18th edition of SDGC to life in partnership with the SDN Dallas Chapter — a local hub of passionate designers, strategists, and changemakers.
​​More than just a business hub, Dallas invites exploration through its rich cultural landscape, diverse culinary scene, and vibrant neighborhoods. From the historic Deep Ellum arts district to international festivals and inclusive public spaces, the city celebrates a fusion of cultures and voices.
Dallas offers warm Southern hospitality, along with a welcoming and inspiring environment where everyone can feel at home and thrive.
Why Dallas?
Dallas, Texas offers an ideal backdrop for this year’s conference as an internationally connected city that reflects the rich diversity of the global service design community.
As one of the most multicultural cities in the U.S., Dallas is a place where people of all backgrounds, perspectives, and experiences come together.
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The local service design community is thriving, thanks in large part to the active SDN Dallas Chapter, which brings together practitioners and thought leaders who are pushing boundaries and driving meaningful change.
SDGC Global Reach
Our past 3 Global Conferences in numbers.*
3,500
Onsite and online participants from over 60 countries.
+700
Hands-on workshop participants
150,000
Total Social Media Impressions
+80
Total hours of Content
+120
Total Keynotes, Speakers, Workshop Facilitators, Panelists and Service Design Hosts
*SDGC22 Copenhagen, SDGC23 Berlin, SDGC24 Helsinki
A Global Convergence
of Innovation
Innovators from every industry, role, and region come together to shape the future of service design
Industries Represented
Professional Roles
Geographic Reach
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Consulting
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Healthcare
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Financial Services
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Technology
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Education
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Government
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Retail
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Transportation
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Hospitality
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Manufacturing
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And more...
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Service designers,
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Foresight specialists
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Systems thinkers
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UX/UI specialists
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Product managers
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Program directors
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Customer experienceprofessionals
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Change management experts
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Digital transformation strategists
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Business innovation specialists
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And more...
60+ countries represented, strong presence in:
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North, Central and South America
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Australia
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Europe
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Africa
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Asia
About SDN
The Service Design Network (SDN), founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice. SDN’s mission is to continuously push the boundaries of the practice of service design by expanding awareness of its value and application of its mindset across multiple domains. The Service Design Network supports and grows the global community, enabling it to positively impact our society as well as our planet.