Meet the Team

Experience Team

Agusta Callaway

Finally helping plan an SDGC in my backyard, after helping plan 3 virtually & overseas.

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SDGC25 Leadership & Comms Team

Amanda Spence

I loved the opportunity to attend SDGC for the first time in Helsinki. As part of the Dallas planning team, I want to make sure to create a memorable and enjoyable experience for those attending SDGC25, especially those who may be traveling to the USA for the first time. ​

Comms Team

Amber Francis

As an SDN Board Member since 2024, I am honored to step in and help out the team planning the first SDN conference in the US. This is also my first SDN conference and I can't wait to meet all our amazing attendees! ​

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SDGC25 Leadership & SDN President

Birgit Mager

I am a passionate organizer of Service Design Network's global conferences for 18 years already...it is an addiction!​​​​​​​​​​​​​​

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SDGC25 Leadership & Experience Team

Brandon E.B. Ward

I've been a champion of SD for many years. My hope is to help people in the US embrace the tools, people, and practices of the global SD community to help create better services, experiences, and lives for people everywhere.​​

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SDGC25 Leadership & Content Team

Christopher Robin Roberts

As a cofounder of SDN Dallas and a design leader in DFW, I’m passionate about elevating service design and strategy in one of the fastest-growing economies in North America.

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SDN Events Board & Experience Team

David Russo

I jumped at the chance to reprise my role on the planning team as part of the SDN Events Board. It's a fantastic opportunity to work with such a great group of volunteers who want to advance the practice of service design around the world.​

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SDGC25 Leadership & Partner Team

Greg Lakloufi

​After nearly a decade away, and a global pandemic that reshaped how we connect and create, we’re thrilled to bring the Service Design Global Conference back to North America. This moment marks more than just a return; it’s a rebalancing. By hosting SDGC in Dallas, we aim to reconnect with North American practitioners, elevate diverse voices, and bridge global perspectives at a time when design is needed more than ever.​​​​​

SDN Events Board & SDN HQ

Ines Virdi

Being an event manager for the SDGC conference over the past four years has been a great experience, thanks in large part to the vibrant energy and collaborative spirit of our big and diverse team. I'm excited to see what the Dallas conference will bring!

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Partner Team

Jamin Hegeman

I joined the SDGC25 planning team to help shape the future of service design—by bringing people together, elevating bold ideas, and making sure the experience is as thoughtful as the work we celebrate.

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SDN Events Board & Technical Production

Johanna Hoods

I joined the SDGC25 planning team because of the incredible people, the inspiring global community and the unique magic that only SDGC can create!

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Content Team

John Sexton

After an awesome experience as a speaker in Helsinki, I wanted to help make this year’s conference unforgettable as well. As part of the Content team, I’m excited to highlight stories of Service Design driving real business impact around the world.

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SDN HQ & Partner Team

Judee Bendiola

Excited to work with all kinds of people, learning a ton and getting to experience different cultures.​​​​

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Partner Team

Julia Dinoto

SDGC24 was my first time speaking for an international audience. I had a great time and felt so taken care of by the organizing team and volunteers. When the opportunity came up to join the SDGC25 team, I knew that I had to be a part of it!

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Experience & Comms Team

Juliana Romero

This is my second conference. What keeps me coming back is that each time I get to collaborate with peers from around the world, learn from inspiring people, and learn about myself, while getting my hands dirty. SDGC is a safe space to gain hands-on experience, doing what I love most: collaborating, and bringing teams together to build community-based experiences.

Experience Team

Kiran Carpenter

I’ve always found inspiration and a strong sense of community at SDGC, and I joined the SDGC25 planning team to help bring that same experience to others.​​​​

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Visual Team

Lea Dißelkamp

I joined the team because I’m really into volunteer work and want to learn more about service design, as I can genuinely see myself working in this field in the future!

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Partner Team

Leighton Luckey

As a member of the SDN Dallas chapter was excited to pitch Dallas as the next location for SDGC and even more excited to help make it happen now in the great state of Texas!

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Visual Team

Marco Sebald

I’m a freelance product designer from Berlin and joined the SDGC planning / visual team to support with branding and print assets. I love being part of a creative, purpose-driven community—and helping shape a conference that brings people and ideas together.

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Comms Team

Onur Kocan

I joined the SDGC25 planning team to help amplify the reach and impact of service design by building meaningful partnerships and strengthening our global community. It’s a great opportunity to contribute to an event that brings together diverse voices, ideas, and practices shaping the future of service design.​​​​​​​​

Comms Team

Oona O'Brien

After attending the conference for three consecutive years, it now feels like a homecoming. Volunteering with SDN is a great way to connect with like-minded people, expand my network, and continue learning about the discipline. ​​​​​​​​​​​​​

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Experience Team

Paige Roche

Passionate about strengthening the global service design community and continuing nearly a decade of involvement with SDN initiatives. As a co-founder of the SDN Dallas chapter in 2018, I’m excited for the opportunity to give back and help shape an inspiring, impactful experience in Dallas!

Comms Team

Rosa Vita Novo

I love the Design community and wanted to become a part of it. The opportunity to join as a volunteer again was a chance to contribute meaningfully to the SDN community and to further my personal and professional growth as a Designer.

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Content Team

Sabine Maselkowski

This is my third year with SDGC, and what keeps me coming back is the opportunity to create space for community, connection, and learning. I also value how much I get to grow myself—whether it's through cross-cultural collaboration or getting to know better the design landscape in different parts of the world.​​​​​​​​​

SDN HQ

Sonja Jazic 

As a part of the SDN HQ Team, I have supported the conference for many years now. I'm looking forward to the Dallas event and especially the Service Design Award!​

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Comms Team

Sudeshna Mahata

They say don’t meet your heroes—but clearly, they haven’t been to SDGC. I started as an SDN Ambassador, drawn in by a global community that actually walks the talk of service design. After meeting so many incredible humans in Helsinki, I knew I wanted to do more. I want as many people as possible to feel what it’s like to be surrounded by 1,000 service designers who get why your journey map has 43 post-its and an existential crisis. This isn’t just about organizing a conference. It’s about designing belonging. And that’s the kind of transformation I’m here for.

Experience Team

Sylvia Bargellini

I joined the SDN Global Conference 2025 planning team to help shape an amazing experience for attendees while learning firsthand how a major international event comes together. I'm excited to connect with everyone at the conference!​​​​​​​​​​

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