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Conference FAQ

  • Who is the organiser of the Service Design Global Conference?
    The Service Design Global Conference (SDGC) is organised by Service Design Network (SDN) and this is its 17th edition. The 2024 conference is organised together with SDN Finland chapter and in cooperation with Ornamo Art and Design Finland.
  • What are the conference dates and the event timezone?
    The conference will continue with its 3-day format, starting on October 2 with workshops and pre-conference networking events, followed by two full days (October 3 & 4) of a brilliant conference program. The timezone of the event is EEST (Eastern European Summer Time).
  • Where will the conference be held and what is the event format?
    To be inclusive of our attendees who won’t be able to travel, we’ll continue with the hybrid format (in-person & online). The in-person event will be held in Helsinki, Finland at Paasitorni venue, and live streaming of the talks will be available via RingCentral (formerly known as Hopin) platform for our online audience.
  • What is the workshop format?
    Workshops will be held either in-person or online on Wednesday, October 2. In-person workshops won’t be streamed.
  • How can I experience the conference digitally?
    All conference talks happening on the main stage and on two side stages will be live streamed via RingCentral/Hopin platform and made available on video within half an hour. In-person networking events will not be live streamed, but separate networking events will be organised for our online audience.
  • When will you announce speakers and program?
    We plan to announce our speakers and program in June, so stay tuned! For all the conference updates please join the SDN newsletter or follow us on the following channels: LinkedIn, Instagram, Twitter, Facebook and Slack.
  • What is the official language of the conference?
    The official language of the conference is English, this includes all talks, sessions and workshops. Translation and interpreting services will not be available.
  • I want to register very early to secure my attendance - will you offer this opportunity?
    Yes! We have released a limited number of the Super Early Bird tickets. This ticket gives you access to the conference with one 1 free workshop included. You will be able to book your preferred workshop once the workshop registration opens. This offer is limited to 50 tickets or until February 29. Please note that workshops will be held on Wednesday, October 2, prior to the conference.
  • What is the registration deadline for Early bird tickets?
    After the Super Early Bird deadline comes the Early bird - purchasing deadline is May 31, after which attendees can get tickets under Regular prices.
  • When will registration close?
    Virtual ticket registration will remain open up until the end of the conference. As in-person tickets are limited in quantity, in-person registration will close when the maximum capacity of the venue is reached.
  • What is included in my in-person conference ticket?
    Full hybrid access to the two day conference program (in-person & online access) Opening reception on Wednesday, October 2 at the Helsinki City Hall “Replay” access to all talk recordings Lunch, as well as refreshments during breaks for both conference days Closing party on Friday, October 4 at Kellohalli Please note - if you have purchased a “Super early in-person ticket”, 1 in-person workshop is included in your ticket. Otherwise workshop tickets have to be purchased separately
  • What is included in my virtual conference ticket?
    Full online access to the two day conference program “Replay” access to all talk recordings Online networking Please note - if you have purchased a “Super early virtual ticket”, 1 online workshop is included in your ticket. Otherwise workshop tickets have to be purchased separately
  • Are workshops included in my conference ticket?
    Only if you have purchased a “Super Early Bird" ticket - then 1 workshop is included in your ticket. Otherwise, workshops are not included in the conference tickets and need to be purchased separately. As not all conference attendees can attend workshops, there is a separate workshop ticket available - these are available for purchase from the ticket shop. Please note that workshops will be held on Wednesday, Oct 2.
  • Can I register for a workshop if I’m not attending the conference?
    Workshop registration is currently open only to conference participants. Registration for non-participants will open at a later date.
  • How can I register for a workshop or side event?
    Registration for workshops is now open and you can purchase your conference and workshop ticket from the ticket shop. More information for signing up for pre-conference and side events will follow.
  • I am an SDN member, do I receive a ticket discount?
    Yes, all our members with valid memberships can register at a reduced rate. When registering for the conference, select the SDN Member ticket. If you need to renew your membership, please get in touch at
  • I am an Ornamo member, do I receive a ticket discount?
    Yes, SDGC24 is organised in collaboration with Ornamo Art and Design Finland and Ornamo members can register at a reduced rate. When registering for the conference, select the special Ornamo ticket.
  • I need an official invoice for my company/organisation, who can I contact?
    Invoice will be generated after the ticket purchase. For any additional questions or requests regarding invoices, please reach out directly to our accounting at
  • How does SDN implement financial inclusion?
    We are offering a 25% discount to attendees registering for virtual attendance from countries classified as “Lower middle” or “Low” income economies. For the World Bank’s index, please check here if your country qualifies. To receive this discount on the virtual ticket, please contact us directly by email.
  • I am experiencing financial hardships, can I receive an additional discount?
    We would like to help. Regardless of the World Bank index, if you are experiencing financial hardships such as unemployment that limit your ability to attend, please send us an email.
  • Do you have discounts for group registrations?
    Below group discounts are available for virtual and in-person tickets when registering 5 or more people of the same attendance type (so, either 5 and more in-person attendees, or 5 and more virtual attendees). Please note that these discounts are valid for Early Bird and Regular tickets, and are not applicable to the special Super Early Bird offer. 5% for 5-15 attendees 10% for 16-30 attendees 15% for 31 attendees and above
  • Is my ticket refundable?
    All tickets are non-refundable, but can be transferred to another person up until one week before the conference. In the unfortunate event that you are unable to attend, please contact us by email.
  • What are the conference ticket prices?
  • Where can I book my accommodation during the conference?
    HOTEL SCANDIC PAASI Discount code for attendees: FIARB * hotel rates include breakfast The conference hotel Scandic Paasi is conveniently adjacent to the venue. Please use code FIARB to book your room under a reduced rate and use the following link for reservation. Hotel rates include breakfast which is served at the hotel breakfast restaurant. HOTEL CITYBOX HELSINKI Discount code for attendees: SDGC24 * hotel rates don't include breakfast The Citybox hotel is located in the Kallio district of Helsinki, and only about 7min walking distance to the conference venue. To book your room, please use the following link and use discount code SDGC24. Hotel rates at Citybox don't include breakfast, but guests can have breakfast at additional cost at the food court which is located on the -1 floor of the hotel. 'L’Artisan Le Café' is one of the places which offers a breakfast menu. All accommodation bookings should be done directly by attendees. Please note that bookings are subject to availability at time of reservation, and as Helsinki is a busy city with a lot of events happening in October, we encourage you to make your hotel booking as soon as possible.
  • Apart from the listed hotels, can you recommend where to stay?
    If you prefer to stay in the city centre, good news is that the venue Paasitorni is easily reachable by public transport. Depending on where you stay in the city centre, it will take you approximately 10-15 minutes to reach the venue (for example from Helsinki railway station to Paasitorni takes approx. 10 minutes by metro). For those who enjoy walking, this will be a 20-30 min pleasant walk. There are also several hotel options around the venue and area (Kallio and Helsinki centre), with a wide variety of options for those who are looking for an experience, and for those who are satisfied with a reasonably priced option. We also recommend looking at the AirBnB options around the area.
  • Where is the physical venue located?
    The conference venue Paasitorni, a beautiful waterside art nouveau heritage building, is located on the edge of the Kallio neighbourhood. Known for its bohemian vibe and lively street life and cultural scene, Kallio is a popular area among students, artists, and young professionals. The area boasts a wide variety of bars, cafes, restaurants, and small shops, offering everything from vintage goods to contemporary Finnish design. The venue is located in the middle of the city, but away from the rush of the city centre and right on the shore of the Eläintarhanlahti Bay. Venue address: Paasivuorenkatu 5 A, FIN-00530 Helsinki.
  • How can I reach the venue by public transport?
    We recommend arriving at Paasitorni by public transportation. Many bus and tram lines run through Helsinki-Hakaniemi, and there is a metro station as well. The Central Railway Station is roughly 1km away, a distance easily covered on foot or by bicycle. Paasitorni provides parking for bicycles on the side flanking Saariniemenkatu. There is a direct train from Helsinki Airport to the Central Railway Station. Metro, tram and bus For an easy way to locate Paasitorni, go to: Trams 3, 6 and 9 will take you directly to Hakaniemi market square from the front of the Central Railway Station. Several buses departing from Railway Square (at the Central Railway Station, next to the Finnish National Theatre) have stops in Hakaniemi. If you arrive by metro from the city centre, get off at Hakaniemi station - Exit E. Trains All long-distance and commuter trains arriving in Helsinki stop at the Central Railway Station. The Ring Rail Line will take you from Helsinki Airport to the city centre in about 30 minutes. The distance from the Central Railway Station to Paasitorni is short and convenient. Timetables:
  • I would like to know more about accessibility at the venue
    Attendees with reduced mobility can enter the venue through the inner courtyard (automated doors) between the main entrance (Paasivuorenkatu 5A) and Hotel Scandic Paasi (5B). If necessary, the venue staff will be happy to help (Conference Services, tel. +358 9 7089 613). Paasitorni’s premises used for the conference are accessible for guests with reduced mobility. The building has two lifts. Paasitorni’s accessible restrooms are located on floor 0 (Sirkus), 2.5 (Congress Hall) and on floor 3.
  • Will there be a cloakroom?
    Yes, there will be a cloakroom managed by our volunteers where you can leave your coats and suitcases.
  • What if I lose or find an item?
    The Lost & Found will be located at the venue. Please let an on-site volunteer know if you have lost or found something.
  • I have a dietary restriction, will there be food choices for me at the venue?
    We understand that many people have various food restrictions such as sensitivities or allergies, or follow a certain diet. When purchasing your in-person ticket, please let us know about your dietary requirements by answering the question in the registration form, and we will be happy to arrange for specific food options with our caterer.
  • When will the recordings become available?
    In general, the talk recording should be available online in less than 30 minutes after the talk ends.
  • Which timezone is shown on the conference schedule?
    The time zone of the conference is EEST, as the event is happening in Helsinki, Finland.
  • I need an invitation letter for visa purpose.
    Once you purchase your ticket, email us with the following information: name and surname as written in your passport, your full address and passport number.
  • What’s the weather like in Helsinki in October?
    Daytime temperatures are around 10°C (50°F), while nights can cool down to about 3°C (37°F). Helsinki in October usually receives moderate rainfall, averaging around 65 mm for the month - so do pack a warm jacket and an umbrella, just in case.
  • Which networking events can I attend?
    In-person attendees can already network during the pre-opening event on Wednesday, Oct 2. During the conference (Oct 3 & 4) you can visit our partner booths and you can also network during coffee/tea breaks, lunches and our awesome conference closing party. For virtual attendees, group networking events will be organised on the RingCentral/Hopin platform which will also allow delegates to schedule 1:1 networking.
  • What is 1:1 virtual networking on RingCentral/Hopin and how does it work?
    You can schedule online meetings with other delegates, either 1:1 or as a group. For more details please check additional information here.
  • What is the mission of Service Design Network (SDN), and how does SDN use the money from its revenues?
    SDN’s mission is to continuously push the boundaries of the practice of service design by expanding awareness of its value and application of its mindset across multiple domains. Service design is uniquely equipped to positively impact the challenges of today and tomorrow. Through community-building, events and knowledge- sharing, the Service Design Network supports and grows the global community, enabling it to positively impact our society as well as our planet. The SDN invests in activities supporting the SDN mission: conferences, like the Service Design Global Conference or the Next Gen Conference, Service Design courses at our very own SDN Academy, Touchpoint - the Service Design Journal, the Service Design Award, accreditation programs, and community building. And we invest intensely in social media communication to create more awareness for service design in new communities in order to grow the outreach of the service design practice. The revenue of the SDN is shared between: HQ personnel costs: 50% Direct costs: publishing costs for Touchpoint journal, trainer costs for our trainings, speaker honorariums, venue/catering costs for our Global conference: 25% Indirect costs: IT infrastructure and accounting: 15% Investments in our digital future: 10% The non-profit status of the SDN is based on German law and tax regulations.
  • My company/organisation/university is interested in partnering with Service Design Global Conference, who can I contact?
    Thank you for considering partnering with us! For additional information and partnering opportunities, please reach out to our SDN Partnership team.
  • How can I receive updates about the conference?
    You can sign up for the SDN Insider newsletter here or join our social media channels: LinkedIn, Instagram, Twitter, Facebook and Slack.
  • I have additional questions, who can I contact?
    Reach out to us for any additional information you might need. Best way is to send us an email
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