As a dynamic, internationally connected city, Dallas, Texas offers an ideal setting for this year’s conference. Whether you’re traveling from across the country or around the world, you’ll find Dallas to be:
A Hub of Passionate Service Designers - The Dallas Chapter of the Service Design Network has done amazing work throughout the last years. They are bringing together thousands of service design enthusiasts for their virtual events. They are showing passion and endurance in organizing activities that inspire and empower service designers. They have the skills, the energy and the passion to make Dallas a hub for service design and to put an outstanding global conference on stage.
Globally Accessible – Dallas/Fort Worth International Airport (DFW) is one of the world’s busiest airports, with direct flights to over 250 destinations, ensuring smooth travel for SDGC's attendees from more than 60 countries.
A Hub for Business & Innovation – Home to numerous Fortune 500 companies and a thriving entrepreneurial ecosystem, Dallas fosters forward-thinking conversations and global networking opportunities.
World-Class Conference & Event Spaces – With cutting-edge venues and exceptional hospitality, Dallas provides an outstanding environment for professional gatherings.
A Cultural Crossroads – As one of the most diverse cities in the U.S., Dallas is a place where global perspectives come together. From the historic Deep Ellum arts district to the renowned Dallas Museum of Art, the city celebrates a rich blend of cultures, traditions, and histories.
A Global Gateway & Major Trade Hub – Strategically located at the crossroads of international business, Dallas is a key player in global trade and commerce. With direct trade connections to Asia, Europe, and South America, the city serves as a vital link in global supply chains. Its extensive rail, highway, and air cargo infrastructure—anchored by Dallas/Fort Worth International Airport (DFW), one of the largest cargo airports in the U.S.—ensures efficient movement of goods across continents.
A Global Culinary Destination – Experience a vibrant food scene that blends Texas flavors with international influences, offering everything from world-class fine dining to beloved local favorites.
Seamless Transportation – With an efficient public transit system, rideshare services, and walkable districts, navigating the city is easy for all visitors.
Welcoming & Hospitable – Known for its warm Southern hospitality, Dallas offers a welcoming atmosphere that makes every visitor feel at home.
Sports, Shopping & Entertainment – Whether catching a game, exploring luxury shopping districts, or enjoying live music, there’s something for everyone beyond the conference.
Ideal Weather – With generally mild temperatures and sunshine, Dallas provides a comfortable and enjoyable setting for networking and exploration.
The annual Service Design Global Conference (SDGC) is organized by Service Design Network (SDN) and this is its 18th edition. The 2025 conference is brought to you by SDN and SDN Dallas chapter.
SDGC25 takes place over 3 days, with workshops on October 15 and the main conference program on October 16 and 17. The timezone of the event is CDT (Central Daylight Time).
To be inclusive of our attendees who won’t be able to travel, we are continuing with the hybrid format (in-person & online). Live streaming of the talks will be available via RingCentral platform for our online audience, and the in-person event will be held in Dallas, Texas, USA at The Pavilion venue.
Workshops will be held in-person at various downtown city locations in Dallas and won’t be streamed. Workshop registration will be released at a later stage as an optional program with additional registration fee. Please note that the conference ticket doesn't include access to the workshops.
Conference tickets can be purchased online on the conference website. Ticket prices are shown in Euros (€), as Service Design Network is an organization registered in Germany. For the most precise exchange rate to the US Dollar, we recommend using a real-time currency converter.
All conference talks happening at the onsite venue will be live streamed and made available on video via RingCentral platform within half an hour. In-person networking events will not be live streamed, but separate networking events will be organised for our online audience.
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The official language of the conference is English. This includes all talks, sessions and workshops.