As a dynamic, internationally connected city, Dallas, Texas offers an ideal setting for this year’s conference. Whether you’re traveling from across the country or around the world, you’ll find Dallas to be: A Hub of Passionate Service Designers - The Dallas Chapter of the Service Design Network has done amazing work throughout the last years. They are bringing together thousands of service design enthusiasts for their virtual events. They are showing passion and endurance in organizing activities that inspire and empower service designers. They have the skills, the energy and the passion to make Dallas a hub for service design and to put an outstanding global conference on stage. Globally Accessible – Dallas/Fort Worth International Airport (DFW) is one of the world’s busiest airports, with direct flights to over 250 destinations, ensuring smooth travel for SDGC's attendees from more than 60 countries. A Hub for Business & Innovation – Home to numerous Fortune 500 companies and a thriving entrepreneurial ecosystem, Dallas fosters forward-thinking conversations and global networking opportunities. World-Class Conference & Event Spaces – With cutting-edge venues and exceptional hospitality, Dallas provides an outstanding environment for professional gatherings. A Cultural Crossroads – As one of the most diverse cities in the U.S., Dallas is a place where global perspectives come together. From the historic Deep Ellum arts district to the renowned Dallas Museum of Art, the city celebrates a rich blend of cultures, traditions, and histories. A Global Gateway & Major Trade Hub – Strategically located at the crossroads of international business, Dallas is a key player in global trade and commerce. With direct trade connections to Asia, Europe, and South America, the city serves as a vital link in global supply chains. Its extensive rail, highway, and air cargo infrastructure—anchored by Dallas/Fort Worth International Airport (DFW), one of the largest cargo airports in the U.S.—ensures efficient movement of goods across continents. A Global Culinary Destination – Experience a vibrant food scene that blends Texas flavors with international influences, offering everything from world-class fine dining to beloved local favorites. Seamless Transportation – With an efficient public transit system, rideshare services, and walkable districts, navigating the city is easy for all visitors. Welcoming & Hospitable – Known for its warm Southern hospitality, Dallas offers a welcoming atmosphere that makes every visitor feel at home. Sports, Shopping & Entertainment – Whether catching a game, exploring luxury shopping districts, or enjoying live music, there’s something for everyone beyond the conference. Ideal Weather – With generally mild temperatures and sunshine, Dallas provides a comfortable and enjoyable setting for networking and exploration.

The annual Service Design Global Conference (SDGC) is organized by Service Design Network (SDN) and this is its 18th edition. The 2025 conference is brought to you by SDN and SDN Dallas chapter.

SDGC25 takes place over 3 days, with workshops on October 15 and the main conference program on October 16 and 17. The timezone of the event is CDT (Central Daylight Time).

To be inclusive of our attendees who won’t be able to travel, we are continuing with the hybrid format (in-person & online). Live streaming of the talks will be available via RingCentral platform for our online audience, and the in-person event will be held in Dallas, Texas, USA at The Pavilion venue.

Workshops will be held in-person at various downtown city locations in Dallas and won’t be streamed. Workshop registration will be released at a later stage as an optional program with additional registration fee. Please note that the conference ticket doesn't include access to the workshops.

Conference tickets can be purchased online on the conference website. Ticket prices are shown in Euros (€), as Service Design Network is an organization registered in Germany. For the most precise exchange rate to the US Dollar, we recommend using a real-time currency converter.

All conference talks happening at the onsite venue will be live streamed and made available on video via RingCentral platform within half an hour. In-person networking events will not be live streamed, but separate networking events will be organised for our online audience.

Please visit the guide to view the built-in features tools for incorporating captions and translations. Here,

We have already started announcing our speakers and program will be published by mid-July, so stay tuned! For all conference updates please join the SDN newsletter or follow us on the following channels: LinkedIn, Instagram, Twitter, Facebook and Slack.

The official language of the conference is English. This includes all talks, sessions and workshops.

SDGC25 offers three main sponsorship tiers: Visionary Partner ($38,000 USD) – Highest visibility, exclusive benefits, and premium access. Innovator Partner ($21,000 USD) – Enhanced branding and mid-tier access. Builder Partner ($5,000 USD) – Essential branding and participation benefits. Bespoke Activations – Custom sponsorship opportunities tailored to align with your brand’s vision.

Global Exposure – Engage with 1,000+ service design professionals from 60+ countries. Brand Visibility – Logo placement on event materials, website, and social media. Networking & Lead Generation – Exclusive access to VIP events, attendee lists (in compliance with privacy regulations), and matchmaking sessions. Thought Leadership – Opportunity to host workshops, panel discussions, and speaker slots. Extended Reach – Post-event marketing and content distribution.

On-Site Engagement – Dedicated sponsor booths, networking areas, and branded spaces. VIP Networking Events – Access to private sponsor-only gatherings. Social Media & Content Marketing – Featured posts on SDN’s social platforms (200,000+ followers). Stage & Event Branding – Logo placements on stage backdrops, conference materials, and session acknowledgments.

Sponsors typically come from industries such as: Consulting, Healthcare, Financial Services, Technology, Education, Government, Retail, Transportation, Hospitality, and Manufacturing. Common sponsor roles include service designers, product managers, digital transformation strategists, UX/UI specialists, and innovation leaders.

Yes! SDGC25 offers Bespoke Activations, allowing companies to create tailored experiences such as branded networking spaces, interactive installations, and custom engagement activities. Contact Greg Lakloufi via email for more details.

The Early Bird registration period closed on June 20. After this date, regular registration rates apply.

Virtual ticket registration will remain open up until the end of the conference. As in-person tickets are limited in quantity, in-person registration will close when the maximum capacity of the venue is reached.

Full hybrid access to the two day conference program (in-person & online access) Official networking events during conference days “Replay” access to all recordings Lunch, as well as refreshments during breaks for both conference days Please note that workshops are not included in the conference ticket and can be purchased separately once the workshop registration opens.

Full online access to the two day conference program “Replay” access to all recordings Online networking

When registering for the conference, please choose the ticket option “Conference + closing event”.

Workshops are not included in the conference ticket and need to be purchased separately. As not all conference attendees can attend workshops, there is a separate workshop ticket available - these will be available once the workshop list is published on the conference website. Please note that workshops will be held on Wednesday, October 15.

Although many of our workshop participants also attend the conference, you are welcome to also attend only the workshops. Workshop registration for non-delegates usually opens about a month prior to event.

Yes, all our members with valid memberships can register at a reduced rate. SDN members can find their discount code on the membership dashboard and in their email. If you need to renew your membership, please get in touch with SDN Membership team via email.

Invoices will be generated after the online ticket purchase. For any additional questions or requests regarding invoices, please reach out directly at conference@service-design-network.org

We are offering a 25% discount to attendees registering for virtual attendance from countries classified as “Lower middle” or “Low” income economies. For the World Bank’s index, please check here if your country qualifies. To receive this discount on the virtual ticket, please contact us directly by email.

We would like to help. Regardless of the World Bank index, if you are experiencing financial hardships such as unemployment that limit your ability to attend, please send us an email.

Below group discounts are available for virtual and in-person tickets when registering 5 or more people of the same attendance type (so, either 5 and more in-person attendees, or 5 and more virtual attendees). 5% for 5-15 attendees 10% for 16-30 attendees 15% for 31 attendees and above

All tickets are non-refundable, but can be transferred to another person up until one week before the conference. In the unfortunate event that you are unable to attend, please contact us by email.

There are several hotel options located near the venue. Many are within walking distance of The Pavilion venue, while others (such as the Holiday Inn Irving Las Colinas) are a short bus shuttle ride away. The following hotels offer discounts to SDGC25 attendees when booking through the provided links: Aloft Las Colinas Omni Las Colinas Westin Irving Hyatt Place Las Colinas Indigo Holiday Inn Irving Las Colinas All accommodation bookings should be done directly by attendees and are subject to availability at time of reservation. As Dallas and area are busy with a lot of events happening in October, we encourage you to make your hotel booking as soon as possible.

If you prefer to stay in downtown Dallas, it will take you 15-20 min to The Pavilion venue by taxi, Uber, or Lyft. There is also the DART train that will take about 50 minutes to an hour from downtown Dallas to The Pavilion venue. There are also plenty of hotel options around the venue and Irving-Las Colinas area, with a wide variety of options for those who are looking for an experience, and for those who are satisfied with a reasonably priced option.

The conference venue The Pavilion is a state-of-the-art, ground-breaking venue which is the perfect combination of modern elegance and cutting edge sound and technology. The venue is located in the Las Colinas, Irving area and is easily accessible from Dallas airports and downtown. The Las Colinas area is a planned community in Irving, within the Dallas-Fort Worth metroplex. Renowned for its striking urban design, scenic canals, and prominent business presence, it blends luxury residential living with upscale hotels, diverse dining, and vibrant entertainment. Venue address: The Pavilion At Toyota Music Factory, 300 W., Las Colinas Blvd., Irving, TX 75039, USA.

Ground transportation Uber and Lyft are easy to use in Dallas. From the DFW Airport, the ride will take about 15 minutes to get to The Pavilion venue. From Dallas Love Field Airport, the ride will take about 20 minutes to get to The Pavilion venue. Trains and buses There is the DART train that you can take from the DFW Airport to the Pavilion in about 40 minutes, or from the Dallas Love Field Airport in about an hour. There are also DART buses available to take throughout the city.

The entire The Pavilion venue is accessible to attendees with reduced mobility. We recommend that all attendees use the main entrance located between Grimaldi’s Pizzeria and Kitchen 101. An ADA-compliant assistive device is available upon request, please contact the conference team in advance by email. For additional details, please visit the venue website here. Additionally, gender-neutral restrooms will be available at the venue.

Yes, there will be a bag check / coat room managed by our volunteers where you can leave your coats and suitcases.

The Lost & Found will be located at the venue. Please let an on-site volunteer know if you have lost or found something.

We understand that many people have various food restrictions such as sensitivities or allergies, or follow a certain diet. When purchasing your in-person ticket, please let us know about your dietary requirements by answering the question in the registration form, and we will be happy to arrange for specific food options with our caterer.

In general, the talk recording should be available online in less than 30 minutes after the talk ends, and available on RingCentral platform up to 12 months after the event.

The time zone of the conference will be CDT (Central Daylight Time), as the event is happening in Dallas, Texas.

Once you purchase your ticket, email us with the following information: name and surname as written in your passport, your full address and passport number.

Average October weather in Dallas offers comfortable temperatures, plenty of sunshine, and a moderate chance of rain. The temperature reaches around 80°F (26℃) during the daytime, falling to 60°F (16℃) at night. You'll likely be comfortable in a T-shirt during the day, but might want a light jacket or sweater for the cooler evenings.

If you’re arriving with your own vehicle, self parking is possible for 15 USD per car.

You can schedule online meetings with other delegates, either 1:1 or as a group. For more details please check additional information here.

SDN’s mission is to continuously push the boundaries of the practice of service design by expanding awareness of its value and application of its mindset across multiple domains. Service design is uniquely equipped to positively impact the challenges of today and tomorrow. Through community-building, events and knowledge- sharing, the Service Design Network supports and grows the global community, enabling it to positively impact our society as well as our planet. The SDN invests in activities supporting the SDN mission: conferences, like the Service Design Global Conference or the Next Gen Conference, Service Design courses at our very own SDN Academy, Touchpoint - the Service Design Journal, the Service Design Award, accreditation programs, and community building. And we invest intensely in social media communication to create more awareness for service design in new communities in order to grow the outreach of the service design practice. The revenue of the SDN is shared between: HQ personnel costs: 50% Direct costs: publishing costs for our journal, trainer costs for our trainings, speaker honorariums, venue/catering/AV costs for our Global conference: 25% Indirect costs: IT infrastructure and accounting: 15% Investments in our digital future: 10% The non-profit status of the SDN is based on German law and tax regulations.

Thank you for considering partnering with us! For additional information and partnering opportunities, please reach out to our SDN Partnership team.

You can sign up for the SDN Insider newsletter here or join our social media channels: LinkedIn, Instagram, Twitter, Facebookand Slack.

Reach out to us for any additional information you might need. The best way to contact is us is to send us an email.