Service Design Award 2025
Finalists Announcement
The Service Design Network is delighted to announce the finalists for the Service Design Award 2025! As the first and most respected international award celebrating excellence in service design, the Award continues to spotlight the most inspiring projects shaping our field.This year, the quality of submissions reached an outstanding level. After careful evaluation by our esteemed international jury, 11 projects have been shortlisted across three categories: Professional Commercial, Professional Non-profit/Public Sector, and Student. These projects stand out for their creativity, impact, and ability to set new benchmarks for world-class service design.
Winners will be announced live on stage on Thursday October 16.
Student Finalists
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DiaLog by Kate Winbaum, Vivien Fergusson, Jessica Wonomihardjo, Miran Jurisevic, Maya Burnand, Lucia Perez Gonzalez, Richa Kejriwal - Royal College of Art (UK)
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Empowerment Through Collaboration: Embedding Community Research in Medical Education through Service Design by Tirath Singh Puni - Savannah College of Art and Design (USA)
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Life Waltz – A Service Design for Palliative Care Based on Rebuilding Intimate Relationships by Encore Concerto Society Leqi Sun, Ruolin Jiang, Meiyi Li, Yuchen Chen, Jinye Sun, Yiyi Sun - School of Design, Jiangnan University (China)
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Te-Toca: Breast Awareness in Young Women by Camila Gutierrez Meade - Hochschule Luzern Design, Film und Kunst (Switzerland)
Professional Commercial Finalists
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2G Sunset by Verisure Innovation (Sweden)
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Transforming Spare Parts Management for Onshore Wind Energy by N/A (USA)
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Vueling Airlines Cabin Crew Engagement Project by Other Tomorrows (USA)​
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Professional Non-Profit/
Public Sector Finalists
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Creating Kin-specific Foster Home Approval Standards by Bloom Works (USA)
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Field Leadership Support Network: Supporting the Resilience of Community Teams to Deliver Elections in Ontario by Elections Ontario (Canada)
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Veterans Affairs Customer Experience Institute (VACXi) by Technical Assent (USA)
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voorRecht-rechtspraak: Redesigning access to justice in the Netherlands by Deloitte Digital (Netherlands)
Celebrating the Future of Service Design
Congratulations to all of our finalists! Your projects are shaping the future of service design and creating real impact in communities, businesses, and institutions worldwide.
We can’t wait to celebrate your success at SDGC25 in Dallas — where the global community will come together to learn, connect, and honor the best in service design.
A heartfelt thank you goes to our international jury, led by Brian Gillespie (Head of Jury), alongside Cathy Huang, Eliisa Sarkkinen, Simone Carrier, Mauricio Manhães, and Jamin Hegeman, as well as our Award Project Lead, Sonja Jazic, for their dedication and expertise in selecting this year’s outstanding finalists.
Vote Now for the Service Design Award 2025: Public Choice Award!
It's time to have your say in the Service Design Award 2025!
We have 11 outstanding finalist projects across three categories:
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Professional Commercial: 3 projects
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Professional Non-Profit: 4 projects
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Student: 4 projects
Your vote can help decide which project will take home the Public Choice Award this year. Each project represents the best of service design, showcasing innovation, creativity, and impact.
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How to Vote:
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Review the finalist projects
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Choose your favourite
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Register to Evalato
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Every vote counts, so make your voice heard and support the projects that inspire you the most. Voting is open to everyone, so share this opportunity with your colleagues, friends, and network!Let’s celebrate the incredible talent in our service design community.
Vote now↘ and help us crown the Public Choice Award winner!Thank you for participating and making a difference!
About the SDN Award
Founded by the Service Design Network (SDN) in 2015, the Service Design Award is the leading international accolade celebrating excellence in service design. It honours outstanding projects that push boundaries, drive impact, and inspire innovation—whether in the commercial, public, non-profit, or academic space.
Every year, we celebrate the brilliance of our finalists and winners live on stage at the Service Design Global Conference (SDGC). This year, the spotlight will shine in Dallas, Texas, from 15–17 October 2025.Whether you’re a seasoned professional or a passionate student, this is your moment to reflect, select your most successful project—and submit it. Learn more about Service Design Award↘.
