About the SDN Award
The Service Design Award, founded by the Service Design Network (SDN) in 2015, is the leading international recognition of excellence in service design.
Each year, we celebrate projects that create meaningful impact across business, public services, and society. From bold innovation to measurable results, the Award shines a spotlight on work that moves our industry forward.
As service design continues to shape how organizations deliver value, the Award gives you a global stage to turn your work into a story others can see, learn from, and be inspired by.
This is your moment to:
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Put your project in the spotlight and show what it truly achieved
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Demonstrate the real impact of your work — for users, organizations, and society
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Share your approach, thinking, and outcomes with a global audience
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Inspire others by setting a benchmark for what great service design looks like
Who is eligible to enter?
We welcome submissions from both professionals and students who are advancing the practice of service design.
You can submit your work in one of three categories:
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Commercial / Private Sector
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Non-Profit / Public Sector
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Student
All entries are reviewed by an international jury of service design experts, using clear criteria that reflect world-class service design practice.
Find out more about it in our How to enter? page.
Dates & Prices
Early Bird (until May 31, 2026)
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Professional SDN members: €165
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Professional non-members: €220
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Student SDN members: €65
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Student non-members: €80
Regular Submission (June 1 - July 31, 2026)
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Professional SDN members: €220
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Professional non-members: €280
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Student SDN members: €75
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Student non-members: €100
Late Submission (August 1 – August 15, 2026)
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Professional SDN members: €240
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Professional non-members: €320
Student Finalists
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DiaLog by Kate Winbaum, Vivien Fergusson, Jessica Wonomihardjo, Miran Jurisevic, Maya Burnand, Lucia Perez Gonzalez, Richa Kejriwal - Royal College of Art (UK)
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Empowerment Through Collaboration: Embedding Community Research in Medical Education through Service Design by Tirath Singh Puni - Savannah College of Art and Design (USA)
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Life Waltz – A Service Design for Palliative Care Based on Rebuilding Intimate Relationships by Encore Concerto Society Leqi Sun, Ruolin Jiang, Meiyi Li, Yuchen Chen, Jinye Sun, Yiyi Sun - School of Design, Jiangnan University (China)
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Te-Toca: Breast Awareness in Young Women by Camila Gutierrez Meade - Hochschule Luzern Design, Film und Kunst (Switzerland)
Professional Commercial Finalists
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2G Sunset by Verisure Innovation (Sweden)
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Transforming Spare Parts Management for Onshore Wind Energy by N/A (USA)
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Vueling Airlines Cabin Crew Engagement Project by Other Tomorrows (USA)
Professional Non-Profit/
Public Sector Finalists
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Creating Kin-specific Foster Home Approval Standards by Bloom Works (USA)
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Field Leadership Support Network: Supporting the Resilience of Community Teams to Deliver Elections in Ontario by Elections Ontario (Canada)
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Veterans Affairs Customer Experience Institute (VACXi) by Technical Assent (USA)
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voorRecht-rechtspraak: Redesigning access to justice in the Netherlands by Deloitte Digital (Netherlands)
Celebrating the Future of Service Design
Congratulations to all of our finalists! Your projects are shaping the future of service design and creating real impact in communities, businesses, and institutions worldwide.
We can’t wait to celebrate your success at SDGC25 in Dallas — where the global community will come together to learn, connect, and honor the best in service design.
A heartfelt thank you goes to our international jury, led by Brian Gillespie (Head of Jury), alongside Cathy Huang, Eliisa Sarkkinen, Simone Carrier, Mauricio Manhães, and Jamin Hegeman, as well as our Award Project Lead, Sonja Jazic, for their dedication and expertise in selecting this year’s outstanding finalists.
Vote Now for the Service Design Award 2025: Public Choice Award!
It's time to have your say in the Service Design Award 2025!
We have 11 outstanding finalist projects across three categories:
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Professional Commercial: 3 projects
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Professional Non-Profit: 4 projects
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Student: 4 projects
Your vote can help decide which project will take home the Public Choice Award this year. Each project represents the best of service design, showcasing innovation, creativity, and impact.
How to Vote:
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Review the finalist projects
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Choose your favourite
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Register to Evalato
Every vote counts, so make your voice heard and support the projects that inspire you the most. Voting is open to everyone, so share this opportunity with your colleagues, friends, and network!Let’s celebrate the incredible talent in our service design community.
Vote now↘ and help us crown the Public Choice Award winner!Thank you for participating and making a difference!
