Location
This year, the conference celebrates its 19th edition and will take place in Wiesbaden (Frankfurt RheinMain, Germany), organised together with the SDN Germany Chapter in cooperation with World Design Capital 2026.
To be inclusive of our attendees who won’t be able to travel, we are continuing with the hybrid format (in-person & online). Live streaming of the talks will be available via the hybrid event platform for our online audience, and the in-person event will be held at RheinMain Congress Center in Wiesbaden.
The conference venue The RheinMain Congress Centre is located in the heart of Wiesbaden and nestled between green spaces, museums and the city centre located just ten minutes walk from the main railway station. 45 rooms for congresses, conferences, exhibitions and individual room concepts, it is modern and inspiring.
RheinMain CongressCenter, Friedrich-ebert-allee 1, 65185, Wiesbaden
More information: RheinMain Congress Center Website↘
Access to the Venue
Travel by Train
DB Event offers travel discounts for Service Design Global Conference participants exclusively: Travel comfortable, sustainable and affordable throughout Germany by train.
DB event offers provides:
• Attractive prices: low entry price from just EUR 16.19
• Flexible combination: apply additional BahnCard discount
• Sustainability guaranteed: arrival and departure on Deutsche Bahn trains using 100%
renewable power
Book online your preferred route and secure your discounted ticket
Book your ticket↘
Travel by Car
Unique location advantages: 20 minutes from Frankfurt Airport, just a few minutes' walk from Wiesbaden Central Station and the city center.
The RheinMain CongressCenter in Wiesbaden is located 38 km from Frankfurt am Main and approx. 20 minutes' drive from Frankfurt International Airport and can be reached via the A66 freeway or by public transport. The RMCC is centrally located in the city center and is within walking distance of Wiesbaden Central Station.
Cab rank
There is a cab rank directly opposite the RMCC, in Viktoria-Luise-Straße between the Museum Wiesbaden and the Federal Institute for Population Research (BiB).
Know more↘
Why Wiesbaden?
Wiesbaden as a Premier European Destination for a Diverse and Inspiring Experience
The capital of the state of Hesse, Wiesbaden is one of Germany’s most historic cities and has long been known as a centre of wellbeing, culture, and exchange. In the 19th century, it was one of Europe’s most celebrated spa towns, attracting visitors from across the continent. Its 26 natural hot springs continue to supply the city’s thermal baths today, preserving a tradition of restoration and reflection that still defines Wiesbaden’s character.
Wiesbaden is located in the heart of the Rhine-Main metropolitan region and close to Frankfurt Am Main, and combines historical richness with contemporary European dynamism. The city is renowned for its well preserved pre-war architecture - Grand façades, elegant boulevards, and landmark buildings such as the Kurhaus create a distinctive atmosphere that is both stately and welcoming.
Wiesbaden is also in the heart of Germany’s wine growing region, called the Rheingau. Vineyards stretch along the Rhine River, producing celebrated Riesling and Pinot Noir (Spätburgunder) wines. There are many wine bars in Wiesbaden which provide an atmospheric backdrop for sampling the local Riesling and Burgundy wines, as well as an opportunity for socialising and connection beyond the conference programme.
Wiesbaden is located just 30 minutes from Frankfurt Airport, one of Europe’s largest international hubs, and is easily accessible for attendees travelling from across Europe and beyond. The wider Rhine-Main region is home to global corporations, research institutions, public innovation bodies, and a thriving startup ecosystem, making it an ideal setting for forward-thinking conversations about service design’s global impact.
With its blend of heritage, accessibility, and European cosmopolitanism, Wiesbaden offers more than a conference location. It provides a setting where diverse perspectives meet and where the global service design community can gather, reflect, and shape the future together.
Useful Information for Attendees
We’ve curated useful information to help you navigate the conference and the city of Wiesbaden with ease—from discounts and partner offers to practical tips on getting around and making the most of your time in the city.
The Pavilion At Toyota Music Factory, 300 W.,Las Colinas Blvd., Irving, TX 75039, USA.
Access to the Pavilion
Ground transportation
Uber and Lyft are easy to use in Dallas. From the DFW Airport, the ride will take about 15 minutes to get to The Pavilion venue. From Dallas Love Field Airport, the ride will take about 20 minutes to get to The Pavilion venue.
Trains and buses
There is the DART train that you can take from the DFW Airport to the Pavilion in about 40 minutes, or from the Dallas Love Field Airport in about an hour.
There are also DART buses available to take throughout the city.
Parking
Parking is available in the venue's parking lot for a fee of $15.00 per car.
Why Dallas?
Dallas, Texas offers an ideal backdrop for this year’s conference as an internationally connected city that reflects the rich diversity of the global service design community.
As one of the most multicultural cities in the U.S., Dallas is a place where people of all backgrounds, perspectives, and experiences come together.
The local service design community is thriving, thanks in large part to the active SDN Dallas Chapter, which brings together practitioners and thought leaders who are pushing boundaries and driving meaningful change.
More than just a business hub, Dallas invites exploration through its rich cultural landscape, diverse culinary scene, and vibrant neighborhoods. From the historic Deep Ellum arts district to international festivals and inclusive public spaces, the city celebrates a fusion of cultures and voices.
Dallas offers warm Southern hospitality, along with a welcoming and inspiring environment where everyone can feel at home and thrive.
Everything you need to plan your visit—from where to stay to accessibility—is covered here↘.
