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Alessandro Medici

He/Him

Principal Service Designer

Foolproof

Alessandro Medici is a Principal Service Designer with over 10 years of experience leading service innovation and transformation across financial services, retail, energy, and the public sector. He helps organisations identify opportunities and design services rooted in a deep understanding of customer needs, business goals, and operational complexity.  


With a multidisciplinary background spanning service design, research, and full-stack development, Alessandro brings a creative and systems-oriented approach to complex challenges. He is particularly skilled at making sense of complexity, connecting people and processes, and shaping mature service solutions that work for both customers and organisations.  


He also holds a PhD from the University of Leeds in Design for Social Innovation, where his research explored how design can empower marginalised communities and support sustainable change.

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Talk

AI Can Generate the Blueprint. But Can It Generate Understanding?

As organizations integrate AI into research, synthesis, blueprinting, and specification writing, the promise is speed, scale, and efficiency. Yet in service design, these activities do more than produce outputs: they are the very practices through which teams make sense of complexity. Interviews are not only data collection; they are relational encounters where trust is built, ambiguity surfaces, and unexpected signals emerge. Journey maps, blueprints, and specs are not merely deliverables; they are thinking tools that help teams connect evidence, expose assumptions, and develop shared judgment.


This talk asks: what happens when AI moves from supporting these practices to replacing them? Drawing on examples such as AI-led interviews, automated synthesis, and one-click blueprint generation, I argue that the central risk is not only inaccurate or generic outputs. It is the loss of the reflective and relational work through which service designers understand people, align organizations, and turn insight into meaningful change. Rather than rejecting intelligent technologies, I propose a more responsible role for AI in service design: augmenting human sensemaking, preserving human agency, and keeping lived experience at the center of how services are designed, delivered, and evolved.

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