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Dallas + Online

Oct. 15 – 17, 2025

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Business Transformation
By Design

SDGC25

Service Design
Global Conference

Dallas + Online

Oct. 15 – 17, 2025

Business Transformation
By Design

Light colored arrow pointing to the bottom right
»Early Bird in-person tickets on sale!
About
A three-day conference at the intersection of service design, technology, and business

Dallas + Online

Oct. 15 – 17, 2025

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©Denise Jaouadi

Discover how service design drives innovation and transforms modern organizations at SDGC25.

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Set against the vibrant backdrop of Dallas, immerse yourself in groundbreaking ideas, hands-on strategies, and meaningful connections. Engage with industry pioneers, explore cutting-edge approaches, and gain insights to propel your organization forward.

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©Denise Jaouadi

©Denise Jaouadi

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SDGC opening party  with a focus on people, co

About SDN

The Service Design Network (SDN), founded in 2004, is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice. SDN’s mission is to continuously push the boundaries of the practice of service design by expanding awareness of its value and application of its mindset across multiple domains. The Service Design Network supports and grows the global community, enabling it to positively impact our society as well as our planet.

“I think SDGC is a great group of people with so many different perspectives with so much expertise and knowledge. I didn’t expect how global and international this crowd would be."

Andrea Goebel


SENIOR DIRECTOR, SERVICE DESIGN, IBM iX

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