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SDGC25

Business Transformation
By Design

Service Design__
Global Conference

Dallas + Online

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Oct. 15 – 17, 2025

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Oct. 15 – 17, 2025

Dallas + Online

A three-day conference at the intersection of service design, technology, and business

Discover how service design drives innovation and transforms modern organizations at SDGC25.​
 

Set against the vibrant backdrop of Dallas, immerse yourself in groundbreaking ideas, hands-on strategies, and meaningful connections. Engage with industry pioneers, explore cutting-edge approaches, and gain insights to propel your organization forward.​​

Meet our speakers

We're very excited to announce our speakers for SDGC25.
More speakers and program updates coming soon!

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Abhishek

Nair

Design Strategist,

FedEx

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Rory

Keddie

Product Evangelist,
Miro

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Andrea Fineman

Principal Service Designer, Zillow Group

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Ryan

Dias

Director of CX and Product Strategy,
Tech Mahindra

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Jennifer Porteous

Head of National Experience & Design Strategy, Kaiser Permanente

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Shipra

Kayan

Chief Design Evangelist, Miro​

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Kate 
Mlynarczyk

Service Design Manager

and Leader, Equinix​

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Tim

Radville

Partner, Head of Brand Experience, 
Other Tomorrows

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Lisa 
Hingson

Managing Director

of Innovation, Southwest Airlines

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Yvonne
Tran

Product Design Director,
The New York Times​

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Marijke Jorritsma

Product Strategist,
NASA LDP

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Where Innovation Meets Inspiration

Relive SDGC 2024, highlights, keynotes, and unforgettable moments. ​​

Check out SDGC24 Helsinki 
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The Service Design Award 2025 is now open!

We're inviting professionals, agencies, organisations, and students from across the globe to submit their most impactful service design projects for the Service Design Award 2025.
 
This year’s final deadline is 31 July 2025. Don’t miss the opportunity to showcase your work on a global stage!

“I think SDGC is a great group of people with so many different perspectives with so much expertise and knowledge. I didn’t expect how global and international this crowd would be."

Andrea Goebel
SENIOR DIRECTOR, SERVICE DESIGN, IBM iX

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