The Global Conference for Service Design
The Service Design Global Conference (SDGC) is the annual gathering of the international service design community, hosted by the Service Design Network (SDN).
This year, the conference celebrates its 19th edition and will take place in Wiesbaden (Frankfurt RheinMain, Germany), organised together with the SDN Germany Chapter in cooperation with World Design Capital 2026.
Where Innovators from Every Industry, Role, and Country Converge
Industries
Represented
Consulting​
Healthcare​
Financial Services​
Technology​
Education​
Government​
Retail​
Transportation​
Hospitality​
Manufacturing​
and more
Professional
Roles
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Service designers
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Foresight specialists
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Systems thinkers
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UX/UI specialists
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Product managers
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Program directors
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Customer experience professionals
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Change management experts
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Digital transformation strategists
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Business innovation specialists
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and many more
Social Media
Reach
​2,000+ Average Impressions Per Week, More than 200,000 followers across social platforms
Geographic Reach
Global audience from over 60 countries, with strong representation from North America, South America, Australia, Europe, Africa and Asia
A Global Stage: SDGC 2026 within World Design Capital Frankfurt RheinMain
World Design Capital® is an initiative of the World Design Organization. Every two years, the title is awarded to a city or region that demonstrates how design can drive economic, social, cultural, and environmental transformation. In 2026, Frankfurt RheinMain will become an international stage for design as the designated World Design Capital, placing the region at the centre of global conversations about the future of cities, systems, and societies.
Hosting SDGC 2026 within this wider World Design Capital programme creates a powerful platform for exchange, positioning service design as a key contributor to shaping resilient, inclusive, and future-oriented communities.
Connecting Service Design Professionals Worldwide
Founded in 2004, the SDN is a thriving community of 30,000 change-makers and nearly 50 national chapters worldwide. As the leading non-profit institution dedicated to service design expertise, SDN plays a pivotal role in driving global growth, development, and innovation within the practice.
Through high-impact national and global events, cutting-edge online and print publications, and strategic partnerships with academic institutions, SDN bridges diverse roles across agencies, businesses, and governments. Our member-based network empowers professionals to enhance the influence of service design across both public and private sectors.
At its core, SDN is a dynamic, open-minded, and globally connected network, a space for knowledge-sharing, collaboration, and exchange, shaping the future of service design in the World.
SDN Website↘
Attendee & Partner
Testimonials
“It is a huge opportunity and a great investment of time, effort and energy. Figure out a way you can engage with the community and with the conference that feels very meaningful to your brand, your company.”
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Bryanne Gilkinson
Global Senior Director, Service Design, Adidas
“It’s like homecoming... having this combination of people I already know is amazing to be here and obviously great speakers — I learned a lot.”
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Linda Klotzbach - Service Design Award Winner 2023
Designer Mater Misericordiae University Hospital, Dublin
"I think [SDGC] is a great group of people with so many different perspectives with so much expertise and knowledge. I didn’t expect how global and international this crowd would be."
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Andrea Goebel
Senior Director, Service Design, IBM iX
“The conference is absolutely amazing with the topics that have been presented so far... I never looked at design in that direction.”
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Aditi Sharma
IT Innovation Expert, Siemens Healthineers
“I used to go to the previous ones and then of course COVID happened and then the experience changed a lot... seeing again a lot of familiar faces and a lot of people that we were in some ways growing together.”
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Mariel Maria
Senior Service Design Manager, McKinsey & Company
SDGC Global Reach
Our past 3 Global Conferences in numbers.*
3,500
Onsite and online participants from over 60 countries.
+700
Hands-on workshop participants
150,000
Total Social Media Impressions
+80
Total hours of Content
+120
Total Keynotes, Speakers, Workshop Facilitators, Panelists and Service Design Hosts
*SDGC22 Copenhagen, SDGC23 Berlin, SDGC24 Helsinki