The annual Service Design Global Conference (SDGC) is organised by the Service Design Network (SDN) and this is its 19th edition. The Service Design Global Conference 2026 (SDGC26) is organized by the Service Design Network (SDN) in cooperation with World Design Capital 2026. World Design Capital® is an initiative of wdo.org.

SDGC26 takes place over 3 days, with workshops on October 28 and the main conference program on October 29 and 30. The timezone of the event is CET (Central European Time).

To be inclusive of our attendees who won’t be able to travel, we are continuing with the hybrid format (in-person & online). Live streaming of the talks will be available via the hybrid event platform for our online audience, and the in-person event will be held in Frankfurt RheinMain region, Germany at RheinMain Congress Center in Wiesbaden.

Workshops will be held in-person at various city locations in Wiesbaden and won’t be streamed. Workshop registration will be released at a later date as an optional program with additional registration fee. Please note that the conference ticket doesn't include access to the workshops.

Conference tickets can be purchased online on the conference website. Ticket prices are shown in Euros (€), as Service Design Network is an organization registered in Germany.

All conference talks happening at the onsite venue will be live streamed and made available on video via the hybrid event platform within half an hour. In-person networking events will not be live streamed, but separate networking events will be organised for our online audience.

We plan to publish the program by mid-July. Speakers will be announced in the preceding weeks, so stay tuned! For all conference updates please join the SDN newsletter or follow us on the following channels: LinkedIn, Instagram, Twitter, Facebook and Slack.