- SOLD OUT - (SD101) Journey Management for Business Transformation: Aligning Agile Projects Through Customer-Centric Design
In times of rapid change, business transformation must be deliberate and human-centered. Many organizations manage dozens, sometimes hundreds, of agile initiatives, from IT modernization and legal compliance to operational excellence and new product launches. These efforts often evolve in silos, resulting in fragmented customer and employee experiences and a loss of strategic coherence.
In this hands-on workshop, we’ll explore how Journey Management can act as a strategic information system that connects disparate initiatives under a unified customer and employee experience (CX/EX) vision. You'll learn how to move beyond using journey maps as one-off workshop artifacts to treating them as enduring frameworks for orchestrating transformation across your organization.
What makes this session unique? Marc and Greg bring a rich combination of academic insight, practical tools, and real-world experience. They will guide you through proven methodologies and lived examples that show how journey maps can become a powerful tool to prioritize initiatives, align teams, and inform strategic decisions, across all levels of the organization.
You’ll learn how to:
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Structure and scale journey maps to support enterprise-wide change
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Translate journey insights into cross-functional alignment and action
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Apply Journey Management to synchronize CX/EX with agile delivery
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Use journeys as a strategic lens to connect transformation efforts
Whether you're modernizing internal processes, addressing compliance requirements, or launching a market-facing innovation, this workshop will equip you with the mindset, models, and mechanics to manage journeys at scale, and drive transformation with purpose.
Workshop location:
Slalom Office Located in: Lincoln Centre Address: 5430 Lyndon B Johnson Fwy # 1200, Dallas, TX 75240.
Workshop time: 9am-12pm
Please check that workshops you wish to book don't overlap, as some workshops are happening in parallel. Sign-up for workshops closes on Wednesday, October 1st.
Facilitator
Marc Stickdorn
Founder and CEO of Smaply
Marc is well-known in the global service design community. His award-winning books ‘This is Service Design Thinking’ and ‘This is Service Design Doing’ are foundational texts for service designers worldwide. He is the co-founder and CEO of Smaply, the first dedicated journey mapping software since 2013.
With a background in strategic management and service design, Marc consults organizations on sustainably embedding service design in their structures, processes, and culture. He developed the approach of Journey Map Ops, a human-centric information system for agile cx/ex management using Journey Management.
He regularly speaks at conferences, and teaches service design at various universities and executive education programs. Marc lives in Innsbruck/Austria, surrounded by the European Alps, loves traveling with his family, the outdoors, and good coffee.
Facilitator
Greg Lakloufi
Director of Global Design Strategy
Slalom
Greg Lakloufi is Director of Global Design Strategy at Slalom, specialising in service, business and strategic design. Greg leads strategic design solutions, enhancing user experiences and driving business growth through creative and empathetic approaches for organisations worldwide.
