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Sarah Gibbons

She/Her

Formerly SVP

Nielsen Norman Group

Sarah Gibbons advises executive teams as they develop AI product strategy and practices rooted in evidence-based research. Formerly SVP at Nielsen Norman Group, Sarah built a decade of research and frameworks on service design, design thinking, and AI that are taught, cited, and applied by the Fortune 500 and hundreds of thousands of professionals worldwide.

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Talk

Making the Tacit Explicit: Shared Truths Across Humans and Agents

Agents are beginning to participate in the services we design, and they can only work from what an organization has made explicit. This talk examines how we capture a service when some of our colleagues are agents, how we maintain shared truths that now have two kinds of readers, and why making tacit knowledge explicit, structured, and documented is becoming one of service design's most valuable skills.

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