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Lea Sevšek

She/Her

Head of Partnerships

SDN Young Talent Board

Lea Sevšek is a Croatian experience designer based in Zagreb, with a background in industrial design and digital user experience. Her work combines user research, empathy, and creative problem-solving to design experiences that respond meaningfully to people's needs.


Her journey into service design began while exploring complex healthcare challenges, where she discovered the potential of designing beyond individual products to improve entire systems and experiences. Since then, she has continued developing her practice through digital UX projects and her involvement with the Service Design Network's Young Talent Board.


Passionate about making service design more accessible, Lea hopes to strengthen the profession in regions where it is still emerging, including her home country of Croatia. Through YTB, she advocates for greater opportunities, connections, and support for the next generation of service designers.

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Talk

The Service Design Village: Raising the Next Generation of Service Designers Together

Breaking into service design has never been simple. Today, emerging designers are entering a profession being reshaped by AI, tighter job markets, and changing expectations of what designers need to know, do, and uniquely contribute.

So what actually helps someone make the leap from learning service design to practising it in the real world?

In this interactive 30-minute session, the SDN Young Talent Board brings together perspectives from emerging designers, practitioners, educators, and the SDGC community to explore what the next generation needs beyond skills alone: meaningful practice, mentorship, community, feedback, networks, and access to opportunity.

Designed for service design leaders, practitioners, educators, and anyone who hires, teaches, mentors, or works with emerging talent, the session will help participants:

  • understand the realities emerging designers face today;

  • reflect on how our current pathways into the profession could work better;

  • exchange perspectives with others across the service design community; and

  • identify practical ways they can open doors through mentorship, learning, projects, introductions, and real-world opportunities.

Because if it takes a village to raise the next generation, the future of service design is something we must build together.


This is a co-presented talk with Michael Fua.

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