Peter Post
He/Him
Founder
Circular-Experience.org
Peter Post is a service designer and strategic consultant specializing in user experience, service systems, and branding. For over 25 years, he has worked at the intersection of design and transformation, leading teams and agencies in the Netherlands and Germany with a focus on public sector and sustainability. His clients include Deutsche Bahn, VAUDE, Consumers International, the Swiss Federal Office of Energy and the Circular Hub Tirol.
He is the founder of Circular Experience, a platform dedicated to improving user experience in the circular economy. He co-developed a method for circular service design for the EU and runs sprints with companys to develop circular service from a customer perspective. Currently, his projects explore the Digital Product Passport and its potential to influence real consumer behavior.
Talk
From Data Dump to Change Agent — How the Digital Product Passport Can Actually Change Consumer Behavior
The Digital Product Passport promises transparency — but transparency doesn’t change behavior. Based on a study with 1,000+ users, this talk shows how service design can turn the DPP into a system that actually shifts how people buy, use, and keep products.
Three key takeaways:
1. From information to intervention: Why transparency alone fails — and how service design turns product data into actionable moments that influence behavior.
2. Lifecycle thinking in practice: Concrete UX patterns that activate the DPP across purchase, use, repair, and reuse — not as isolated touchpoints, but as a coherent system.
3. Designing for real people, not ideal users: Insights from +1,000 user tests showing where consumers disengage, resist, or reinterpret sustainability signals — and what that means for effective design.
The session equips practitioners with practical patterns, tested insights, and a reframing of the DPP as a behavioral infrastructure — not a repository of product data.