Nathalie Salas
She/her
Service Designer
Inibus & Co
Nathalie is a challenger in service and business design, bringing nearly two decades of experience shaping innovation across the UAE’s public and private sectors. Having lived in the UAE for 18 years, she has played a key role in collaborating with government entities to design and implement service-driven leadership experiences that impact policy, public service, and governance.
Renowned for her ability to decipher complex strategic challenges, she employs a holistic, creative approach to uncover innovative solutions that drive mission-driven transformation. At her core lies a deep commitment to human-centred design, crafting systems that bridge gaps, create tangible impact, and redefine how leaders and organizations serve their people.
A natural facilitator and multidisciplinary strategist, she thrives in environments where diverse perspectives converge to create seamless, high-impact solutions. Her expertise in service design, leadership development, and public sector transformation has made her a trusted partner in shaping next-generation leadership programs in the UAE, ensuring they are adaptive, user-focused, and built for long-term success.
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Activation
The Future of Leadership is Designed, Not Taught
For too long, leadership development has been about theory: seminars, training, and endless PowerPoints. But in the UAE, we’re pioneering something different. The future of leadership is not being taught. It’s being tested.
I’m part of the team designing a first-of-its-kind leadership experience that transforms decision-makers into problem-solvers. Imagine leaders not in classrooms but embedded in live government environments. Handling public service interactions, negotiating real-world challenges, and proving they can execute under pressure.
My talk aims to take the audience inside this radical new model. Where service design, mission-driven innovation, and leadership collide to create public sector leaders who don’t just govern but serve.