Marijke Jorritsma
She/her
Design Consultant, Manager
Marijke Jorritsma is a Design Manager at NASA’s Jet Propulsion Laboratory, where she pioneers the use of Service Design to transform how spacecraft are developed and operated. Outside of her work at JPL, she operates as a freelance consultant, helping organizations across a range of industries drive human-centered transformations and build effective products.
Talk
Reimagining Internal Systems: Service Design in High-Stakes Environments
Many organizations famous for pioneering their industry often operate on legacy internal systems and processes. This creates a critical gap between external innovation and internal capability. This talk examines Marijke's experience applying Service Design principles to initiate a digital transformation and drive organizational change. Using her work with the systems engineering culture at NASA's JPL as a central case study, she will illustrate how a bottom-up, user-focused methodology can succeed where traditional change management fails. Attendees will gain a new perspective on why even "rocket scientists" need new tools and mindsets to evolve from within.