Tim Radville
Partner, Head of Brand Experience
Other Tomorrows
Tim is a partner and head of brand experience and service design at Other Tomorrows, a strategic design studio based on Boston, MA.
He uses human insights to create brand experiences that are grounded in purpose, reach across touch-points, and connect customers and employees.

Talk
From Projects to a Practice: Using Journey Management to Transform Experience Design and Delivery in Healthcare
Southwest Airlines and Other Tomorrows build massive yet inexpensive physical airport mockups—using simple materials like foam-core and printouts—where stakeholders quickly test complex service innovations before implementation. This fast, cost-effective approach reveals insights conventional testing misses, transforming how regulated industries bridge the gap between service concepts and real-world operations.
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This is a co-presented talk with Lisa Hingson