Lisa Hingson
She/Her
Managing Director of Innovation
Southwest Airlines
Experienced Innovation leader that values empathy, collaboration and optimism. I lead a creative problem solving team that takes ideas from inception to impact. Our approach is to gain a deep understanding of human needs, imagine new possibilities and prototype them to learn what's desirable, feasible and viable.
Talk
Bringing Complex Services to Life Through Immersive Mockups
Southwest Airlines and Other Tomorrows build massive yet inexpensive physical airport mockups—using simple materials like foam-core and printouts—where stakeholders quickly test complex service innovations before implementation. This fast, cost-effective approach reveals insights conventional testing misses, transforming how regulated industries bridge the gap between service concepts and real-world operations.
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This is a co-presented talk with Tim Radville