Yvonne Tran
She/her
Product Design Director
The New York Times
Yvonne Tran is a Product Design Director at The New York Times where she leads the platform product design team across three mission groups: Developer Platforms, Data Platform, and Customer Care. She drives product development by applying service design, systems thinking, and UX best practices to create better experiences for both internal teams and external users.
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Speaker Talk
The power of service design in accelerating product development
Product development complexity increases as technology ecosystems grow more intricate, requiring teams to speak the same language. Over the last 4 years, NYT has invested in service design and established it as a norm within our organizational design capability. This direction has redefined our product designer role, transformed design perception, and accelerated product development by solving the right problems and taking a user-centered approach to internal tools and processes.